Generating 726% return on ad spend and adding ÂŁ424k to the pipeline
How Beagleâs PPC campaign brought in leads faster than you can say "bespoke seating" for a commercial furniture maker
About the Company
Craftwoodâthe name behind some of the slickest seating in the UKâs best pubs, restaurants, and hotels. Based in Ringwood, Dorset, these folks are the real deal when it comes to bespoke seating. But they had their sights set on something new.
Who are they?
Craftwoodâthe name behind some of the slickest seating in the UKâs best pubs, restaurants, and hotels. Based in Ringwood, Dorset, these folks are the real deal when it comes to bespoke seating. But they had their sights set on something new.
The big idea
Get their stunning craftsmanship into more homes. Premium, custom seating for homeowners with a taste for the finer things.
The task at hand
Craftwood asked us to roll up our sleeves and do what we do bestâdeliver proper leads. None of this vanity clicks business. They wanted qualified enquiries. And they wanted them fast.
- More quotes going out the door
- More residential leads
- Serious return on ad spend (ROAS)
The challenge
SEO was slipping. Leads were drying up. And Craftwoodâs Google Ads? They were throwing cash at clicks but getting nowt back. They needed clarity, not click reports. They needed leads they could build things for.
Here's what we did...
We got Craftwoodâs PPC machine purring. Hereâs the blueprint:
Targeted Google Search & Display ads (none of the spray-and-pray nonsense)
Built a landing page that worked harder for them than their tired, out of date website could
Added a custom quote form so the sales team had all the info to quote jobs quicker
Zeroed in on wealthy people who wanted to kit out their businesses & homes with high-end seating
This is where it gets good
In just 6 months...
Why it worked
- We didnât waste a penny
- We spoke to the right people, at the right time
- We gave Craftwood a pipeline they could actually build from
- And we made their ad spend work harder than a Saturday shift
What the client said
Letâs talk leads
If you make something brilliant, but youâre stuck wondering why the phone isnât ringing, maybe itâs time for a different approach.
Beagle took Craftwood from âwhereâs the next lead coming from?â to âweâre quoting six figures worth of jobs.â
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Book a callback or ring us like itâs 1995 â we donât bite!
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Once submitted we’ll work with you to gain access to your ad account, review your ads, and send a custom strategy within 2-3Â business days.