Craftwood - Bespoke Seating Manufacturer
Generating 726% Return on ad spend and adding £424k to the pipeline
Learn How Beagle’s PPC campaign brought in leads faster than you can say “bespoke banquette.”
Who are they?
Craftwood—the name behind some of the slickest seating in the UK’s best pubs, restaurants, and hotels. Based in Ringwood, Dorset, these folks are the real deal when it comes to bespoke seating. But they had their sights set on something new.
The Big Idea?
Get their stunning craftsmanship into more homes. Premium, custom seating for homeowners with a taste for the finer things.
The Job
Craftwood asked us to roll up our sleeves and do what we do best—deliver proper leads. None of this vanity clicks business. They wanted qualified enquiries. And they wanted them fast.
- More quotes going out the door
- More residential leads
- Serious return on ad spend (ROAS)
The Challenge
SEO was slipping. Leads were drying up. And Craftwood’s Google Ads? They were throwing cash at clicks but getting nowt back. They needed clarity, not click reports. They needed leads they could build things for.
What Beagle Did
- Targeted Google Search & Display ads (none of the spray-and-pray nonsense).
- Zeroed in on wealthy homeowners who wanted to kit out their pads with high-end seating.
- Built a landing page that worked harder than a chippy before a bank holiday deadline.
- Added a “Request a Custom Quote” form so the sales team could qualify leads sharpish and get quoting quicker.
The Results (This Is Where It Gets Good)
In Just 6 Months…
Why It Worked
- We didn’t waste a penny
- We spoke to the right people, at the right time
- We gave Craftwood a pipeline they could actually build from
- And we made their ad spend work harder than a Saturday shift
What Craftwood Said
The Bottom Line
📞 Ready to have a natter? We’ll leave the marketing gobbledygook at home.
Let’s Talk Leads.
No pushy sales chat. Just a free audit and a straight answer.
- Get Your Free PPC Audit
- Start in 7 Days
- Month-to-Month – No Leash Required
Book a Call or ring us like it’s 1995 – we don’t bite.
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Once submitted we’ll work with you to gain access to your ad account, review your ads, and send a custom strategy within 2-3 business days.